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Celebrating 80 years of endo-expertise
25.02.2020

Celebrating 80 years of endo-expertise

Produits Dentaires SA was founded in 1940 by William Gehrig, who had a vision to test the boundaries of innovation. Today, this path is followed by third-generation owners, Nicolas and Yann Gehrig whose mission is to deliver smart, yet simple solutions to help leading specialists succeed.

Produits Dentaires_Yann and Nicolas Gehrig
Third-generation owners of Produit Dentaires, Nicolas and Yann Gehrig.

Produits Dentaires (PD) is present in over 100 markets across five continents, and boast an extensive distribution network of agents, dealers and depots. “It’s thanks to our network, that our products have gained international repute, synonymous with Swiss quality at its finest,” says Yann Gehrig, PD CEO. However, to maintain its position and appeal to the new generation of dental specialists, Produits Dentaires needed to re-think its business model and introduce new innovative solutions.

Challenges and opportunities

For the past decades the company’s business model remained unchanged: providing products based on the needs of its distributors. But the times changed. With the arrival of new competitors and solutions they introduced, Nicolas and Yann decided to redefine the company’s approach to the products they make.

“Our mission is to become the leading provider in specialized endodontics solutions. Our innovation pipeline consists of smart yet simple devices that will revolutionize the industry as we know it,” explains Nicolas Gehrig, PD President.

Produits Dentaires was founded in 1940 by William Gehrig.

In March 2018, the company launched IrriFlex, a unique solution to improve cleaning and disinfection in complex root canal anatomies, followed by the arrival od EssenSeal, an exclusive root canal obturation sealer featuring tea tree essential oil (melaleuca). IrriFlex has been the cornerstone of the company’s expansion strategy in the dental irrigation segment. “Our expertise in the design and manufacture of plastic injection moulded parts has opened doors to new opportunities in R&D,” explains Yann Gehrig. “We are exploring new concepts towards improved removal of hard and soft deposits from root canals,” he adds.

80 years of collaborative R&D

But the plans for the future expansion don’t stop there. The R&D team is working continuously on developing the new product portfolio while ameliorating the existing flagship products company wants to focus on. “After those 80 years we’re still a family-owned company. As a business that’s rooted in years of collaborative R&D, we strongly believe in the power of partnerships. And thanks to our holistic network of industry experts and change-makers, we have the ability to ignite innovation faster and more effectively than any other industry player,” says Nicolas Gehrig.